Oh H&M... you really got a winner with this polish. Seriously. Not only do I absolutely loveeee the shade of purple. But on top of that, subtle holo?? I love holo!! The holo is much more evident in real life than in these pictures. It is gorgeous! I wore it with a grey/purple shirt the other day and it looked awesome. Oh, and also the formula couldn't have been more perfect. This was 2 coats, and application was super smooth.
The only thing I don't love about this polish is the bottle. Not because it is square, but because I can't get the fucking cap to line up with the rest of the bottle to save my life. It is super irritating.